For OTT players who are expanding their presence from SG to be nearer to the regional eyeballs, JBIX is an ideal next-hop option.
Leveraging on the Causeway-Connect, OTT players are able to establish an extremely cost-effective content distribution node in Malaysia. Using JBIX, the OTT player is able to setup peering with the regional providers, allowing them to distribute content with ease and efficiency.
Performance improvement. Peering in JBIX allow traffic destined for southern peninsular Malaysia’s audience to be exchanged locally in JB instead of transiting back and forth via KL
Cost saving. Transiting traffic via JBIX reduce the long distance transport cost necessitated by the existing’s KL/Cyberjaya-only peering
Performance improvement - peering in JBIX can improve in network performance as traffic can be exchanged in JB without crossing the border to SG
Cost saving - for regional NSP whose existing traffic is mostly transiting via SG, peering in JBIX can save transport cost as the traffic does not need to cross the border to SG.
Having a network presence in JBIX allows the global NSP to move beyond the ultra-competitive SG telecommunication market and to get nearer to their customers and the eyeballs. This will help them to better retain their customers while at the same time reducing their network cost by converting leased capacity to dark fiber connectivity
For Cloud and Hosting providers, JBIX offers an extremely cost effective and scalable distribution method to reach the eyeballs not just in Malaysia but Indochina and beyond.
Peering in JBIX allows the enterprise/educational institution to have a next hop connectivity to all the peers in the IX. Not only that they enjoy better network performance, they will carry a network identity number (Autonomous Number) which will uniquely identify their presence in the Internet space.